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!!! CREATE !!!
  !!! THE !!!
 !!! WOW !!!
Remember the last time you placed a gift next
to your moms bed on her birthday while she
was asleep.
Remember the last time you called up your
favorite relative & wished them anniversary at
midnight.
Remember the last time you went to a
restaurant and ordered the dish which is
favorite to your dearest one, before he/she even
asked for it.
Surprise them with
 the unexpected
Attended to every little thing
Anticipate their real needs
Treat them the
same by treating
 them differently
Be that favorite & dependable
  friend they are looking for
Try and
 make a
   small
difference
The Challenge



  Customers today expect more and more. If I
amaze my customers, next time they come they
will expect to be amazed again. How can I meet
           ever-higher expectations?
The Challenge

  There are three reasons why most people are
not innovative:
  1. They lack the courage to be different.
  2. They lack the talent for striking up friendly
relationships with their customers.
  3. They fail to put the knowledge they have to
good use consistently.
WOW !!!!

                          UNBELIEVABL
                          E
                      SURPRISING

               DESIRED

           EXPECTED

      BASIC

CRIMINAL
The brand Me
  If I were a waiter or waitress, would I like to be served by
me?
  Do I consider myself a good person?
  Do I often make others laugh?
  Do I sometimes do things that are simply not done?
  Do people I have regular contact with immediately recognize
my name?
  Do I often receive gifts? Even from my own customers?
  Am I really passionate about my work?
  Would I feel easy if all my customers were gathered together
in one room?
TIMING
While talking to one of your customers, you hear that he is to deliver an
important speech before an audience of clients. This is the sort of thing likely
to make anyone slightly nervous and anxious to make a good impression.
You have come up with the idea of surprising your customer with a can of
Red Bull and a book entitled Top Quotes from Top Public Speakers. A
hand-written card with the following words of encouragement will
accompany the gift:  gives you power and lends your words wings. With
best wishes for a successful speech, from.
The parcel is to be delivered by post. When do you think would be the ideal
time for your customer to open this parcel:

 two to three days before he is due to give the speech?
 on the same day itself?
The top 10 WOW
      Company                 Industry
Amazon.com             Online retail
USAA                   Insurance
Jaguar                 Automobiles
Lexus                  Automobiles
The Ritz Carlton       Hotels
Publix Super Markets   Grocery stores
Zappos.com             Online retail
Hewlett-Packard        Personal computers
T. Rowe Price          Asset management
Ace Hardware           Home improvement
Thank You

More Related Content

Wow !

  • 1. !!! CREATE !!! !!! THE !!! !!! WOW !!!
  • 2. Remember the last time you placed a gift next to your moms bed on her birthday while she was asleep. Remember the last time you called up your favorite relative & wished them anniversary at midnight. Remember the last time you went to a restaurant and ordered the dish which is favorite to your dearest one, before he/she even asked for it.
  • 3. Surprise them with the unexpected
  • 4. Attended to every little thing
  • 6. Treat them the same by treating them differently
  • 7. Be that favorite & dependable friend they are looking for
  • 8. Try and make a small difference
  • 9. The Challenge Customers today expect more and more. If I amaze my customers, next time they come they will expect to be amazed again. How can I meet ever-higher expectations?
  • 10. The Challenge There are three reasons why most people are not innovative: 1. They lack the courage to be different. 2. They lack the talent for striking up friendly relationships with their customers. 3. They fail to put the knowledge they have to good use consistently.
  • 11. WOW !!!! UNBELIEVABL E SURPRISING DESIRED EXPECTED BASIC CRIMINAL
  • 12. The brand Me If I were a waiter or waitress, would I like to be served by me? Do I consider myself a good person? Do I often make others laugh? Do I sometimes do things that are simply not done? Do people I have regular contact with immediately recognize my name? Do I often receive gifts? Even from my own customers? Am I really passionate about my work? Would I feel easy if all my customers were gathered together in one room?
  • 13. TIMING While talking to one of your customers, you hear that he is to deliver an important speech before an audience of clients. This is the sort of thing likely to make anyone slightly nervous and anxious to make a good impression. You have come up with the idea of surprising your customer with a can of Red Bull and a book entitled Top Quotes from Top Public Speakers. A hand-written card with the following words of encouragement will accompany the gift: gives you power and lends your words wings. With best wishes for a successful speech, from. The parcel is to be delivered by post. When do you think would be the ideal time for your customer to open this parcel: two to three days before he is due to give the speech? on the same day itself?
  • 14. The top 10 WOW Company Industry Amazon.com Online retail USAA Insurance Jaguar Automobiles Lexus Automobiles The Ritz Carlton Hotels Publix Super Markets Grocery stores Zappos.com Online retail Hewlett-Packard Personal computers T. Rowe Price Asset management Ace Hardware Home improvement