The document provides suggestions for creating a "WOW" experience for customers by surprising them, anticipating their needs, treating them differently to make them feel special, and consistently using knowledge to provide value. It discusses challenges in meeting ever-higher customer expectations and reasons why people lack innovation. It prompts the reader to consider how they would want to be served and whether their customers would feel comfortable gathered together. Finally, it suggests the best timing is to deliver a gift for a customer's upcoming speech a few days before to boost confidence without adding last-minute stress.
2. Remember the last time you placed a gift next
to your moms bed on her birthday while she
was asleep.
Remember the last time you called up your
favorite relative & wished them anniversary at
midnight.
Remember the last time you went to a
restaurant and ordered the dish which is
favorite to your dearest one, before he/she even
asked for it.
9. The Challenge
Customers today expect more and more. If I
amaze my customers, next time they come they
will expect to be amazed again. How can I meet
ever-higher expectations?
10. The Challenge
There are three reasons why most people are
not innovative:
1. They lack the courage to be different.
2. They lack the talent for striking up friendly
relationships with their customers.
3. They fail to put the knowledge they have to
good use consistently.
11. WOW !!!!
UNBELIEVABL
E
SURPRISING
DESIRED
EXPECTED
BASIC
CRIMINAL
12. The brand Me
If I were a waiter or waitress, would I like to be served by
me?
Do I consider myself a good person?
Do I often make others laugh?
Do I sometimes do things that are simply not done?
Do people I have regular contact with immediately recognize
my name?
Do I often receive gifts? Even from my own customers?
Am I really passionate about my work?
Would I feel easy if all my customers were gathered together
in one room?
13. TIMING
While talking to one of your customers, you hear that he is to deliver an
important speech before an audience of clients. This is the sort of thing likely
to make anyone slightly nervous and anxious to make a good impression.
You have come up with the idea of surprising your customer with a can of
Red Bull and a book entitled Top Quotes from Top Public Speakers. A
hand-written card with the following words of encouragement will
accompany the gift: gives you power and lends your words wings. With
best wishes for a successful speech, from.
The parcel is to be delivered by post. When do you think would be the ideal
time for your customer to open this parcel:
two to three days before he is due to give the speech?
on the same day itself?
14. The top 10 WOW
Company Industry
Amazon.com Online retail
USAA Insurance
Jaguar Automobiles
Lexus Automobiles
The Ritz Carlton Hotels
Publix Super Markets Grocery stores
Zappos.com Online retail
Hewlett-Packard Personal computers
T. Rowe Price Asset management
Ace Hardware Home improvement