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WSI AdConnect

Mohamed Kaabi
Mohamed Kaabi

The document discusses online advertising and how consumer media consumption has shifted increasingly online over the past decade. It outlines the top three online advertising channels - search, display, and social media - and provides details on how each channel works and how to leverage them. The document emphasizes setting goals for acquiring new customers and optimizing campaigns using retargeting to increase conversions and lifetime customer value.

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WSI AdConnect
WSI AdConnect Unleash The Power of Online Advertising
Your Time is Valuable 息2012 WSI. All rights reserved.
Media Consumption Online Media Offline Media 10 Years Ago Today 5 Years From Now The Evolution of Media
Build Presence Acquire Customers Retain Customers Manage Reputation 10 Years Ago Today 5 Years From Now The way we do business
WSI ADCONNECT COVERS THE TOP 3 ONLINE ADVERTISING CHANNELS
Media Usage 息2012 WSI. All rights reserved.
Internet Penetration 息2012 WSI. All rights reserved.
Consumers are spending more time online 息2012 WSI. All rights reserved. 40% Media Time Offline 60% Media Time Online CPM $.50 - $20 CPM $5 - $38*
Media Usage 息2012 WSI. All rights reserved. Online 60% Offline 40%
3 SOCIAL 1 SEARCH 2 DISPLAY The Top 3 Online Channels
SEARCH We start the online journey with Search Engines 1
Keyword Phrase Organic Results (SEO) Search Ads (SEM)
Organic vs. Search Ads 息2012 WSI. All rights reserved.
Your Customers Searching for You 息2012 WSI. All rights reserved. Search is the #1 resource used by consumers looking for a local business Over 80% of local searchers follow up offline via a phone call or in-store visit shop online, buy offline Over 200,000,000 people searching online
Who is Searching for You? 息2012 WSI. All rights reserved. Are you capturing all the local consumers searching for your services? your product or service
How Search Works? 息2012 WSI. All rights reserved.
Keyword Strategy 息2012 WSI. All rights reserved. RESEARCH BUYING AWARENESS Research Keywords Information about your types of products & services Awareness Keywords Topics related to your business category Buying Keywords Specific brand names, products, or services Example: Antivirus Example: Best antivirus 2012 Example: buy antivirus online
DISPLAY We spend 95% online surfing websites 2
How Display Works? 息2012 WSI. All rights reserved. Visits the advertiser (bridal) website Click on display advertisement Browses popular fashion site
Reach Customer as they Browse 息2012 WSI. All rights reserved.
Reach the Right Customer 息2012 WSI. All rights reserved. Display Awareness Consumers browsing news, entertainment, & lifestyle sites Display Behavioral Consumers who have indicated interest in your products or services based on their browsing behaviors Search Retargeting Consumers who have shown intent to buy your types of products or services by searching for a related term Site Retargeting Consumers who have considered your business by visiting your website INTEREST INTENT CONSIDERATIO N AWARENESS Display Targeting Consumers browsing targeted websites
Anatomy of Display Ads 息2012 WSI. All rights reserved. Dubai
Eye-Catching Banners 息2012 WSI. All rights reserved. Create the best ad that fits your brand and message Can be static or animated Needs a strong call-to-action in Dubai in Dubai in Dubai
Engagement-based Optimization 息2012 WSI. All rights reserved. Reallocates budget based on behavior Identifies media that drives response Improves results Low Response Sites Before After Low Response Month 1 Month 4 High Response Sites Low Response Sites High Response Sites High Response Spent: 8,000 AED Impressions: 1,094,548 CPM: 7.4 AED Visits: 2,203 Customers: 15 Spent: 8,000 AED Impressions: 1,289,241 CPM: 6.2 AED Visits: 3,107 Customers: 30 1 2 3
Advanced Targeting 息2012 WSI. All rights reserved.
Display + Search 息2012 WSI. All rights reserved.
SOCIAL Social media has the most precise targeting 3
Online Time Did you know 25% of online TIME is spent on Facebook!
The Power of Social Ads 息2012 WSI. All rights reserved.
Facebook Ads 息2012 WSI. All rights reserved.
Extreme Targeting 息2012 WSI. All rights reserved. who live in the United Arab Emirates who live within 50 kilometers of Dubai who are female who are in the category Engaged (6 months) or the category Engaged (1 year) Example: Possible ad targeting for a Dubai wedding planner 45,200 people Audience
Social Sponsored Ads 息2012 WSI. All rights reserved.
LinkedIn Ads 息2012 WSI. All rights reserved.
RETARGETING Getting the Maximum Results 3 2 1 + +
How Retargeting Works? 息2012 WSI. All rights reserved. Consumer clicks on a partner site & the technology identifies them by the search term Consumer surfs the Web and visits a site in Advertising network A site in the network recognizes the consumer & displays your retargeting ad Consumer enters a search term related to your business 90% of the online world Access to over 6 billion impressions per day reaching 90% of the online audience Consumer clicks on ad, visits your website, and contacts you The technology captures & remembers the site visit Consumer visits your website Search Retargeting Site Retargeting Partner Site & thousands more Leading ad networks including: And over 20 more Your ad Your Website 888-555-5432 Your Website 888-555-5432 Your Website 888-555-5432
Re-Targeting 息2012 WSI. All rights reserved. Consumer searches and click on your Search Ads Consumer visits your website and sees what you offer Through Internet cookie technology the visitor is tagged as a retargeting candidate Display your ads to retargeting candidates as they browse the web to bring them back to your site
Site Retargeting Staying top-of-Mind 息2012 WSI. All rights reserved. Display Direct Social Media Radio Newspaper Search ...and more ...and more Your Website 888-555-5432 You get prospects to your site via advertising Bring them back via retargeting News Entertainment Sports Lifestyle
Search + Site Retargeting 息2012 WSI. All rights reserved. Search Retargeting Site Retargeting Top-of-mind awareness with consumers who have recently visited your website Kitchen remodel Top-of-mind awareness with consumers who have searched for business-related keywords
Why Retargeting? 息2012 WSI. All rights reserved.
MAKING IT HAPPEN 息2012 WSI. All rights reserved.
The Domino Effect Not getting enough customers Affecting the business results Delaying your success 息2012 WSI. All rights reserved.
How many customers you need? 息2012 WSI. All rights reserved.
The Buying Funnel 息2012 WSI. All rights reserved. Display & Social Search
Conversions 息2012 WSI. All rights reserved.
Lifetime Customer Value 息2012 WSI. All rights reserved.
1,000 AED 4 x 1,000 = 4,000 AED 5 x 4,000 = 20,000 AED 4,000 AED 24,000 AED 1 x 24,000 = 24,000 AED 48,000 AED 30% 14,400 AED 14,400 AED 1 Avg. sale per customer Avg. repeat sales/year Avg. years as customer Special one-time purchases Lifetime customer sales Avg. value of referrals Total lifetime customer sales Gross profit margin Lifetime customer value Monthly online budget Customers to break even Exercise
Who Needs to be Involved? 息2012 WSI. All rights reserved.
Success Process 息2012 WSI. All rights reserved. Text & Display Ads
Avoid Death by Procrastination 息2012 WSI. All rights reserved.
Lets Recap 息2012 WSI. All rights reserved.
3 SOCIAL 1 SEARCH 2 DISPLAY The Top Online Channels
THANK YOU
WSI AdConnect
1000+ Offices 80+ Countries Founded in 1995 Based in Toronto, Canada Regional Office in Dubai Since 2004 www.thinkwsinet.com Worldwide Industry Recognition #1 Internet Agency Top 100 Fastest Growing Companies The Worlds Largest Digital Marketing Agency Global Knowledge. Local Results.
We have helped 100s of clients from all industries Automotive Banking Consumer Education Energy Oil and Gas Fast-Moving Consumer Goods (FMCG) Financial (Finance) Food and beverage Government Healthcare & More Insurance Manufacturing Media Online Real Estate Religion Retail Technology Telecommunications Transportation Travel & More
Some of our international clients
Some of Our WSI Clients Locally in the UAE
THANK YOU
WSI AdConnect

More Related Content

WSI AdConnect

  • 2. WSI AdConnect Unleash The Power of Online Advertising
  • 3. Your Time is Valuable 息2012 WSI. All rights reserved.
  • 4. Media Consumption Online Media Offline Media 10 Years Ago Today 5 Years From Now The Evolution of Media
  • 6. WSI ADCONNECT COVERS THE TOP 3 ONLINE ADVERTISING CHANNELS
  • 7. Media Usage 息2012 WSI. All rights reserved.
  • 8. Internet Penetration 息2012 WSI. All rights reserved.
  • 9. Consumers are spending more time online 息2012 WSI. All rights reserved. 40% Media Time Offline 60% Media Time Online CPM $.50 - $20 CPM $5 - $38*
  • 10. Media Usage 息2012 WSI. All rights reserved. Online 60% Offline 40%
  • 12. SEARCH We start the online journey with Search Engines 1
  • 13. Keyword Phrase Organic Results (SEO) Search Ads (SEM)
  • 14. Organic vs. Search Ads 息2012 WSI. All rights reserved.
  • 15. Your Customers Searching for You 息2012 WSI. All rights reserved. Search is the #1 resource used by consumers looking for a local business Over 80% of local searchers follow up offline via a phone call or in-store visit shop online, buy offline Over 200,000,000 people searching online
  • 16. Who is Searching for You? 息2012 WSI. All rights reserved. Are you capturing all the local consumers searching for your services? your product or service
  • 17. How Search Works? 息2012 WSI. All rights reserved.
  • 18. Keyword Strategy 息2012 WSI. All rights reserved. RESEARCH BUYING AWARENESS Research Keywords Information about your types of products & services Awareness Keywords Topics related to your business category Buying Keywords Specific brand names, products, or services Example: Antivirus Example: Best antivirus 2012 Example: buy antivirus online
  • 19. DISPLAY We spend 95% online surfing websites 2
  • 20. How Display Works? 息2012 WSI. All rights reserved. Visits the advertiser (bridal) website Click on display advertisement Browses popular fashion site
  • 21. Reach Customer as they Browse 息2012 WSI. All rights reserved.
  • 22. Reach the Right Customer 息2012 WSI. All rights reserved. Display Awareness Consumers browsing news, entertainment, & lifestyle sites Display Behavioral Consumers who have indicated interest in your products or services based on their browsing behaviors Search Retargeting Consumers who have shown intent to buy your types of products or services by searching for a related term Site Retargeting Consumers who have considered your business by visiting your website INTEREST INTENT CONSIDERATIO N AWARENESS Display Targeting Consumers browsing targeted websites
  • 23. Anatomy of Display Ads 息2012 WSI. All rights reserved. Dubai
  • 24. Eye-Catching Banners 息2012 WSI. All rights reserved. Create the best ad that fits your brand and message Can be static or animated Needs a strong call-to-action in Dubai in Dubai in Dubai
  • 25. Engagement-based Optimization 息2012 WSI. All rights reserved. Reallocates budget based on behavior Identifies media that drives response Improves results Low Response Sites Before After Low Response Month 1 Month 4 High Response Sites Low Response Sites High Response Sites High Response Spent: 8,000 AED Impressions: 1,094,548 CPM: 7.4 AED Visits: 2,203 Customers: 15 Spent: 8,000 AED Impressions: 1,289,241 CPM: 6.2 AED Visits: 3,107 Customers: 30 1 2 3
  • 26. Advanced Targeting 息2012 WSI. All rights reserved.
  • 27. Display + Search 息2012 WSI. All rights reserved.
  • 28. SOCIAL Social media has the most precise targeting 3
  • 29. Online Time Did you know 25% of online TIME is spent on Facebook!
  • 30. The Power of Social Ads 息2012 WSI. All rights reserved.
  • 31. Facebook Ads 息2012 WSI. All rights reserved.
  • 32. Extreme Targeting 息2012 WSI. All rights reserved. who live in the United Arab Emirates who live within 50 kilometers of Dubai who are female who are in the category Engaged (6 months) or the category Engaged (1 year) Example: Possible ad targeting for a Dubai wedding planner 45,200 people Audience
  • 33. Social Sponsored Ads 息2012 WSI. All rights reserved.
  • 34. LinkedIn Ads 息2012 WSI. All rights reserved.
  • 35. RETARGETING Getting the Maximum Results 3 2 1 + +
  • 36. How Retargeting Works? 息2012 WSI. All rights reserved. Consumer clicks on a partner site & the technology identifies them by the search term Consumer surfs the Web and visits a site in Advertising network A site in the network recognizes the consumer & displays your retargeting ad Consumer enters a search term related to your business 90% of the online world Access to over 6 billion impressions per day reaching 90% of the online audience Consumer clicks on ad, visits your website, and contacts you The technology captures & remembers the site visit Consumer visits your website Search Retargeting Site Retargeting Partner Site & thousands more Leading ad networks including: And over 20 more Your ad Your Website 888-555-5432 Your Website 888-555-5432 Your Website 888-555-5432
  • 37. Re-Targeting 息2012 WSI. All rights reserved. Consumer searches and click on your Search Ads Consumer visits your website and sees what you offer Through Internet cookie technology the visitor is tagged as a retargeting candidate Display your ads to retargeting candidates as they browse the web to bring them back to your site
  • 38. Site Retargeting Staying top-of-Mind 息2012 WSI. All rights reserved. Display Direct Social Media Radio Newspaper Search ...and more ...and more Your Website 888-555-5432 You get prospects to your site via advertising Bring them back via retargeting News Entertainment Sports Lifestyle
  • 39. Search + Site Retargeting 息2012 WSI. All rights reserved. Search Retargeting Site Retargeting Top-of-mind awareness with consumers who have recently visited your website Kitchen remodel Top-of-mind awareness with consumers who have searched for business-related keywords
  • 40. Why Retargeting? 息2012 WSI. All rights reserved.
  • 41. MAKING IT HAPPEN 息2012 WSI. All rights reserved.
  • 42. The Domino Effect Not getting enough customers Affecting the business results Delaying your success 息2012 WSI. All rights reserved.
  • 43. How many customers you need? 息2012 WSI. All rights reserved.
  • 44. The Buying Funnel 息2012 WSI. All rights reserved. Display & Social Search
  • 45. Conversions 息2012 WSI. All rights reserved.
  • 46. Lifetime Customer Value 息2012 WSI. All rights reserved.
  • 47. 1,000 AED 4 x 1,000 = 4,000 AED 5 x 4,000 = 20,000 AED 4,000 AED 24,000 AED 1 x 24,000 = 24,000 AED 48,000 AED 30% 14,400 AED 14,400 AED 1 Avg. sale per customer Avg. repeat sales/year Avg. years as customer Special one-time purchases Lifetime customer sales Avg. value of referrals Total lifetime customer sales Gross profit margin Lifetime customer value Monthly online budget Customers to break even Exercise
  • 48. Who Needs to be Involved? 息2012 WSI. All rights reserved.
  • 49. Success Process 息2012 WSI. All rights reserved. Text & Display Ads
  • 50. Avoid Death by Procrastination 息2012 WSI. All rights reserved.
  • 51. Lets Recap 息2012 WSI. All rights reserved.
  • 55. 1000+ Offices 80+ Countries Founded in 1995 Based in Toronto, Canada Regional Office in Dubai Since 2004 www.thinkwsinet.com Worldwide Industry Recognition #1 Internet Agency Top 100 Fastest Growing Companies The Worlds Largest Digital Marketing Agency Global Knowledge. Local Results.
  • 56. We have helped 100s of clients from all industries Automotive Banking Consumer Education Energy Oil and Gas Fast-Moving Consumer Goods (FMCG) Financial (Finance) Food and beverage Government Healthcare & More Insurance Manufacturing Media Online Real Estate Religion Retail Technology Telecommunications Transportation Travel & More
  • 57. Some of our international clients
  • 58. Some of Our WSI Clients Locally in the UAE