WTFism: Evading the Expected in Art, Entertainment and Advertising
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This document introduces the concept of "WTFism" as a growing movement in art, entertainment, and advertising. WTFism refers to content that evokes a "WTF?!" reaction and encourages sharing, as it eschews traditional evaluations of quality in favor of viral potential. Examples are given of viral videos and marketing campaigns that succeeded through their unexpected nature. The document argues that WTFism content is more likely to break through "media clutter" because it behaves as if clutter doesn't exist and compels emotional engagement from viewers.
WTFism: Evading the Expected in Art, Entertainment and Advertising
- 2. WTFism : Evading the Expected in Art, Entertainment, and Advertising
- 4. GET READY
- 5. GET READY to see or listen to something unexpected
- 6. GET READY to share it with your friends
- 7. GET READY
- 8. GET READY to forget the difference between GOOD AND BAD
- 9. GET READY to forget the difference between REAL AND FAKE
- 10. GET READY to forget the difference between SMART AND STUPID
- 11. GET READY
- 13. GET READY because its already happening EVERY SINGLE DAY
- 14. WTF are you talking about?
- 15. EXACTLY
- 16. These days, the most online buzz, comments, likes, and share value are generated by making people stop and say...
- 17. WTF?!
- 18. WTF?! Dude, you gotta see this!
- 19. Welcome to the era of WTFism
- 20. WTFism is: A growing movement in art, entertainment and advertising.
- 21. WTFism is: anything that is so funny
- 22. WTFism is: anything that is so stupid
- 23. WTFism is: any thing that is so extreme
- 24. WTFism is: anything that is so... anything
- 25. WTFism anything that is so... anything that you want to share it
- 26. Logic goes out the window
- 27. Traditional evaluations of good and bad dont apply
- 29. Only one questions matters: Is it worth sharing?
- 30. Rebecca Blacks song Friday received 17 million YouTube hits in one week, driven mostly from Facebook and Twitter traffic. People allegedly dislike the song but still share it based on WTF factor.
- 31. Dee & Ricky have made millions on WTF fashion ideas like Lego jewelry and Starter jacket luggage. Their success has led to partnerships with Marc Jacobs, Violette, G-Shock and more.
- 32. Snickers launched a WTF campaign in 2006 by replacing their logo with nonsensical copy vaguely related to eating. The campaign earned a lot of press and inspired multiple parodies.
- 33. German philosopher Friedrich Nietzsche proposed in 1886 that society was moving into an era beyond good and evil.
- 34. He thought traditional evaluations of good and bad were outdated and based on societal frameworks that no longer existed.
- 35. He wanted people to evaluate things by NEW, DEMOCRATIC standards
- 36. WTFism is beyond critical good and evil
- 37. WTFism is beyond critical good and evil There is no right way or wrong way -only connection
- 38. WTFism leaves it up to you to determine value
- 39. Before, we trusted experts Expert opinion
- 41. Now, everyone decides (and so do their friends)
- 42. Something truly original will spread regardless of craftsmanship, logic or intellectualism
- 43. The history of the Internet proves that original absurdity generates viral content
- 44. Most agencies, entertainers and artists refuse to take these proven results seriously.
- 45. That wont work for us. We dont want to confuse people. -Bill Naysayer
- 46. But WTFism works because it doesnt compete against media clutter
- 47. But WTFism works because it doesnt compete against media clutter It doesnt even try to
- 48. It behaves as if clutter doesnt even exist
- 49. It sets the terms of the conversation, and transcends everything else
- 50. Consumers are hard to reach because they ignore you. -Seth Godin
- 52. They may love it, hate it, laugh at it, like it but pretend not to, write mean comments about it, or not even understand it.
- 53. But they talk about it
- 54. But they talk about it And they share it
- 55. Human beings are far more likely to communicate ideas and information with others when they are emotionally engaged. -Maki, doshdosh.com
- 56. Following a template won't get people talking
- 57. Following a template won't get people talking Being different will
- 60. If its not WTF ...
- 61. If its not WTF ... Its DUH!
- 62. T hank you
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