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SEASON 5:
Paris Fashion Week Promotion Event
Group 6
Ariel Poncik, Patricia Lopez, Amaka Nzeadibe and Michelle Akhtarzad
Company to Represent
Adidas YEEZY is the official sneaker and clothing
collaborative project between the athletic company Adidas
and American hip hop artist Kanye West.
X
Fashion Installation and Purpose
Following Kanye West’s
previous seasons, the
theme will incorporate
concepts similar to
those seem before but
with a twist: a
reverse fashion show
where guests are
invited to walk
through an
installation of models
as a “runway”
Aim + Goal of Event
To showcase the clothing line of famous rapper and
personality, Kanye West, in an innovative manner
Budget + Event Sponsorship
Due to the high celebrity status and income of the designer,
the budget of the event is almost astronomical, and does not
play a role in determining what needs to be done to present
the line in an inventive way*
*millions
Visual Promotion Image
Press Release and Plan of Coverage
Merchandise and Accessories
Models, Hair Styling, and
Makeup
High status models in previous Yeezy seasons
1. Amina Blue
2. Luka Sabbat
3. Kylie Jenner
4. Jackson Hale
5. Bella Hadid
Some models of color and unconventional
heights and weights
Hair and makeup very sleek and polished with
some natural hair; nude colors
Location:La Madeleine, Roman Catholic church - Paris,
France
Stage + Setting Design
The models will be lined up
on either side of the
church aisles, allowing
guests to walk through
them, as well as up and
down the aisles in a
reverse runway manner.
Lighting
Daylight shining in through the church’s intricate windows,
as well as baroque lamp lighting
Music
Kanye West - The Life of Pablo
1. Fade
2. Waves
3. Famous
4. Father Stretch My Hands Pt. 1
5. Pt. 2
6. Ultralight Beam
7. FML
8. Wolves
VIP Guests
● The Kardashians
● Beyonce and Jay-Z
● Marc Jacobs
● Jeremy Scott
● Pharrell Williams
● Drake
● Carine Roitfeld
● Tyga
● 2 Chainz
Planned Documentation of Event
● Instagram
● Twitter
● YouTube
● Snapchat

More Related Content

Yeezy Season 5 Runway Show Plan

  • 1. SEASON 5: Paris Fashion Week Promotion Event Group 6 Ariel Poncik, Patricia Lopez, Amaka Nzeadibe and Michelle Akhtarzad
  • 2. Company to Represent Adidas YEEZY is the official sneaker and clothing collaborative project between the athletic company Adidas and American hip hop artist Kanye West. X
  • 3. Fashion Installation and Purpose Following Kanye West’s previous seasons, the theme will incorporate concepts similar to those seem before but with a twist: a reverse fashion show where guests are invited to walk through an installation of models as a “runway”
  • 4. Aim + Goal of Event To showcase the clothing line of famous rapper and personality, Kanye West, in an innovative manner
  • 5. Budget + Event Sponsorship Due to the high celebrity status and income of the designer, the budget of the event is almost astronomical, and does not play a role in determining what needs to be done to present the line in an inventive way* *millions
  • 7. Press Release and Plan of Coverage
  • 9. Models, Hair Styling, and Makeup High status models in previous Yeezy seasons 1. Amina Blue 2. Luka Sabbat 3. Kylie Jenner 4. Jackson Hale 5. Bella Hadid Some models of color and unconventional heights and weights Hair and makeup very sleek and polished with some natural hair; nude colors
  • 10. Location:La Madeleine, Roman Catholic church - Paris, France
  • 11. Stage + Setting Design The models will be lined up on either side of the church aisles, allowing guests to walk through them, as well as up and down the aisles in a reverse runway manner.
  • 12. Lighting Daylight shining in through the church’s intricate windows, as well as baroque lamp lighting
  • 13. Music Kanye West - The Life of Pablo 1. Fade 2. Waves 3. Famous 4. Father Stretch My Hands Pt. 1 5. Pt. 2 6. Ultralight Beam 7. FML 8. Wolves
  • 14. VIP Guests ● The Kardashians ● Beyonce and Jay-Z ● Marc Jacobs ● Jeremy Scott ● Pharrell Williams ● Drake ● Carine Roitfeld ● Tyga ● 2 Chainz
  • 15. Planned Documentation of Event ● Instagram ● Twitter ● YouTube ● Snapchat