Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Brand Strategy/Communications Evangelist
Industry
Advertising / Marketing / PR
Website
http://www.flightpath.comAbout
Emotion, empathy, real understanding provide a way in for people to fall in love (or in like) in life. This is also true with brands. Ideas and themes that are aspirational give people something to grab on to. Again, this is especially true with brands.
More than ever, brands need advocates who get the human in all of our daily digital-ness. This is why I found my way onto the "commercial arts" because figuring out and saying something strategic, creative and memorable, even actionable in a tight space is forever very cool! Simply, I love translating an insight into words (and word play) that captures a spirit of purpose.
Great brands and social movements do things purposefully fro...
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