Tænk mobilt fra starten
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Sæt mobilen i centrum og optimér samspillet mellem digitale kanaler. De færreste tænker i dag mobilt fra starten, når de planlægger deres onlineaktitiveter eller bygger nye digitale services. Hør, hvorfor det er vigtigt, og hvordan du bedst betjener mobile brugere. Hør også, hvordan du får de mobile aktiviteter til at hænge naturligt sammen med andre digitale kanaler, og hvordan du optimerer samspillet mellem dem. Vi giver dig indsigt i, hvad de dygtigste har gjort, og så får du samtidig vores bedste råd til, hvordan du får succes. V/Simon Kibsgård, Mobile Concept Developer
Tænk mobilt fra starten
- 1. #morgenbriefing Morgenbriefing 15. November 2011 Thinking Mobile First Simon Kibsgård, Mobile Concept Manager
- 2. #morgenbriefing Agenda A bit about me and you Creuna’s raison d'être in mobile business If not Mobile First, what are they doing? Mobile first by strategy and integrated channels Prospering with increasing customer engagement How to begin © Creuna
- 3. #morgenbriefing About me and you Simon Kibsgård, Mobile Concept Manager Mobile consulting, expertise and solutions You marketers, webmasters, project managers, product managers, business developers, web creatives © Creuna 3
- 4. #morgenbriefing About me and you Share your greatest mobile marketing challenge for 2012 Soon it’s time for New Year’s Resolutions Write it down or put it out there! #morgenbriefing © Creuna 4
- 5. #morgenbriefing Creuna’s raison d'être in mobile business © Creuna 5
- 6. #morgenbriefing If not Mobile First, what are we doing? Building solitary islands, rafts, satellites…And other things not connected. Creating inside out solutions because of stakeholder pressure Who will be responsible for the whole of your digital presence? © Creuna 6
- 7. #morgenbriefing What if you don’t care to much for mobile? http://www.youtube.com/v/aXV-yaFmQNk © Creuna 7
- 8. #morgenbriefing Missing the opportunity to refocus © Creuna 8
- 9. #morgenbriefing Missing the opportunity to refocus © Creuna 9
- 10. #morgenbriefing © Creuna 10
- 11. #morgenbriefing Missing the opportunity to design for devices © Creuna 11
- 12. #morgenbriefing Missing out on the technology advances © Creuna 12
- 13. #morgenbriefing Missing the opportunities of segmenting © Creuna 13
- 14. #morgenbriefing Missing media integration © Creuna 14
- 15. #morgenbriefing Missing data to know if it actually went that well Increased engagement with exisiting customers New customer reach Increased revenue New revenue Defaults … © Creuna 15
- 16. #morgenbriefing Simply missing the point! © Creuna 16
- 17. #morgenbriefing Mobile first by strategy and integrated channels 17
- 18. #morgenbriefing Strategies can be quite simple ”our strategy is to expand perceived value of and demand for our products through well thought digital solutions for any natural customer touch points. Always available to our customers through their preferred media” ”Our strategy is to become indispensable to our most loyal clients. By serving best in class loyalty products, customer engagement will increase securing long term revenue. We intend to outrun competition by staying ahead” © Creuna
- 20. #morgenbriefing Search Research Get help Share Use Fan Discover Personalize Trust Compare Brand Engagement Advocate Purchase Decide Web Mobile Call center Direct Marketing Product © Creuna Website Store Social Partnerships
- 22. #morgenbriefing Increasing engagement on a longer term © Creuna 22
- 23. #morgenbriefing Increasing engagement on a longer term Web Mobile Call center Direct Marketing Product © Creuna 23 Website Store Social Partnerships
- 25. #morgenbriefing Where to begin Get research done: Identify your touch points for each individual target target groups Fascilitate a creative space: Identify room for extending engagement within existing touch points or creating new ones. Gain strategy ownership: Phrase your strategy and “sell it” to your organization Determine business cases: Even for the most short sighted roadmap, you need to compute ROIs Implement you strategy mobile first © Creuna 25
- 26. #morgenbriefing © Creuna 26
- 27. #morgenbriefing Take Aways Mobile holds the promise for real ROI through new and improved revenue streams. Target first movers first. A test can be inexpensive to implement but may serve you bad. Base your test on research to get it right(er) It’s all about loops: Customer Journeys, Testing, Improving You must rely on a business case © Creuna 27