Sona is a passionate Market Researcher, with 8 years of overall work experience at leading CPG companies. She is currently a Global Insights Manager at The Clorox Company, where she has worked across high profile projects on the flagship brand, Clorox Bleach, including work in brand positioning & strategy, advertising research, packaging evaluation, concept testing, and retail insights. Sona started her career at Procter & Gamble, working across a breadth of roles, including manufacturing, R&D, and consumer insights, which has given her a keen awareness of the holistic aspects that affect consumer experience, and has set her up to be an effective and trusted partner across technical and c...