Research Interests:
Visual Communication in Advertising
Consumer Psychology
Visual Persuasion (Visual message effects)
Branding - Brand Personality/Consumer-Brand Relationship
Affective Value - involving Emotional Connections with Consumers in Advertising
Effect of Message Strategy - Advertising Effectiveness
Teaching Interests:
Design & Graphics to Advertising and Public Relations
Digital Creative Strategy / Creative & Visual Thinking
Research Methods
Strategic Communication
Principles in Advertising
Digital/Interactive Advertising
Integrated Marketing Communications
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