Lawrence Brook
Personal Information
Organization / Workplace
Sydney, Australia Australia
Occupation
Product Lead
Industry
Retail
About
• Lead role building a bank from ground up
• Lead role designing Australia's largest online retail site
• Best eCommerce Digital Customer Experience Award 2013
• Best Multichannel Retail Award 2013 Winner - ORIA
• Australian Mobile Awards Winner for Online Shopping 2013
• Australian first for Telco. Industry - One Step Checkout
• Australia first for retail industry - Apply & buy online using GE Interest Free Finance
Specialties: eCommerce, User Experience Design, User Experience Strategy, User Research methods, User Testing, AB testing, Conversion Optimisation, Conceptualisation, Prototyping, Wireframes, Content, Visual Design, Web & Mobile, Google analytics, Net Promoter Score, Experi...
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