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London, United Kingdom, London United Kingdom
Occupation
UX researcher at Sapient
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About
I'm a User Experience Research Consultant to help companies shape their strategy and discover new opportunities or improve the ones they have.
I love conducting ethnographic research in order to bring to life how people think, act and feel. I have 19 years of online experience, am naturally empathic and have a good understanding of behavioural psychology. This combination allows me to help companies design successful services that work well and meet customers’ needs.
Specialties: Ethnographic and contextual inquiry, user experience strategy, design innovation research, conceptual design, ideation, usability testing, lab-based usability research, affinity sorting, card sorting, diary st.
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