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Amsterdam Area, Netherlands Netherlands

Director Global Brand Strategy

Consumer Products

Strategic position within the global adidas strategy group, providing leadership thinking and co-ordination of strategy creation across global horizontal functions, business units (such as adidas womens, adidas originals, adidas football) and local markets. Leading the creation and evolution of a full view brand ecosystem strategy with roles and KPI’s for all brand channels, presences and touch points in order to enable global and local teams to deliver more effective and connected consumer journeys and experiences. Responsible for global mobile, social & omnichannel strategy. Deliver an actionable user framework that covers all platforms and touchpoints within the adidas brand eco...