Personal Information
Organization / Workplace
New York, New York United States
Occupation
svp, director of oncology brand innovation
Industry
Advertising / Marketing / PR
About
14-year + veteran of top NYC agencies, having worked across a wide range of traditional consumer categories as well as high-science accounts––specializing in strategy and branding development, disease awareness, professional and DTP/DTC campaigns, CRM programs, and sales training across multiple media (print, digital, broadcast).
Over the past 6 years I have focused solely within the oncology category nurturing brands from pre-launch through launch and into lifecycle management across multiple tumor types. Specific category experience includes breast (adjuvant and metastatic), CML, GIST, lung (NSCLC and SCLC), melanoma (adjuvant and metastatic), multiple myeloma, myelofibrosis, pro...
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