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Washington D.C. Metro Area United States

Manager of Marketing and Communications

Advertising / Marketing / PR

Implement the strategic marketing message and product positioning via print, digital, social and event based methods Research life and material science markets to understand the needs, trends and opportunities for image analysis software Ensure successful launch of products in global markets by collaborating closely with product managers, sales, quality assurance, engineering, management and global marketing counterparts Developed, delivered and tracked 70 email communications in 2014 to over 325,000 email recipients Implement Act-on marketing automation tools and create entirely new lead generation campaigns to grow and nurture a targeted database of prospects coming from web, soc...