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Personal Information
Organization / Workplace
Greater New York City Area, NY United States
Occupation
Ad-Tech Entrepreneur
Industry
Technology / Software / Internet
Website
About
After stints in finance and enterprise software, I became an entrepreneur in 1999 and since 2002 have founded and grown 2 companies in one of the most innovative, competitive and rapidly changing industries: online media / interactive marketing. Since then I've planned, managed and measured interactive campaigns for global leaders and emerging challengers in Travel, Apparel, CPG, Retail, Auto and B2B. I've been fortunate to work with great brands, clients and teammates, while meeting scores of smart and capable professionals around the globe. Along the way I've learned invaluable lessons (usually through my own failures) about people, planning, process and culture. Above all I realize...
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Presentations(20)Ìý

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Investing Confidently (and Safely) in Programmatic
Investing Confidently (and Safely) in ProgrammaticInvesting Confidently (and Safely) in Programmatic
Investing Confidently (and Safely) in Programmatic
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Algorithmic Attribution - Steve Latham | Encore Media Metrics
Algorithmic Attribution - Steve Latham | Encore Media MetricsAlgorithmic Attribution - Steve Latham | Encore Media Metrics
Algorithmic Attribution - Steve Latham | Encore Media Metrics
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Attribution case study | Ad:tech NY 2012 | Encore Media Metrics
Attribution case study | Ad:tech NY 2012 | Encore Media MetricsAttribution case study | Ad:tech NY 2012 | Encore Media Metrics
Attribution case study | Ad:tech NY 2012 | Encore Media Metrics
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Documents(1)Ìý

Attribution Case Study (Detailed) | Encore Media Metrics
Attribution Case Study (Detailed) | Encore Media MetricsAttribution Case Study (Detailed) | Encore Media Metrics
Attribution Case Study (Detailed) | Encore Media Metrics
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