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Greater Philadelphia Area United States

Copywriter at Digitas Health

Advertising / Marketing / PR

Someone once explained advertising in a sentence: it's what you do when you can’t shake the customer’s hand, look him in the eye, and explain why he should buy your product. I agree. Whether your customer is a physician, a patient, or a parent making her child's lunch the night before, you need copy that will connect directly, explain the benefits, and ask for the order. That's what I do. Before the first word is written, I believe in defining who you’re talking to, analyzing their needs, finding their comfort level, and identifying their desires. I enjoy finding obstacles to making a decision and disarming them beforehand. And I specialize in presenting the benefits of your product ...