Personal Information
Organization / Workplace
Washington D.C. Metro Area, Michigan United States
Occupation
Social Strategy Manager
Industry
Advertising / Marketing / PR
About
Leverage qualitative and quantitative research to map content strategies that support and extend brand marketing initiatives across social communities in compelling and culturally relevant ways. Execute social media strategies, social business models, content strategies, and communication protocols. Drive fan engagement and user acquisition with integrated paid, earned, and owned strategies for fully integrated, "always-on" executions. Produce social media brand playbooks outlining social brand voice and tone, content strategy, channel-specific best practices, and key resources/processes. Oversee publishing of content calendar, engagement opportunities, and content strategy.
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