When I was a teenager I was crazy about technology. Advertises were meaningless. Brand gurus鈥� were a non-entity, and models鈥� were never more beautiful than my language teacher.
Times change.
I came into the world of advertising more by chance than choice. To shine became a matter of pride, and I chose graphics as my field of specialization, which brought with it name, fame, arrogance and a narrow vision.
Concept came to be defined as a perfect physical entity, not more, not less. Advertising was: to club marketing and creativity with a great sense of advanced technology.
After seven years, it all seems like history. For I awoke one morning, and unlike the great Dali who used t
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