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Any good competitor can do the easy stuff. But who wants to be ordinary or just good enough? Companies and individuals who deliver real value are willing to roll up their sleeves and partner with their customers to discover new ways to solve old and new problems. In my case, those customers are both external B2B clients and internal sales organizations. One size solutions don't cut it. The world is moving too fast. What differentiated you yesterday is table stakes today and a going out-of-business strategy for tomorrow.

I ask questions, dig, understand, propose, validate, deliver, measure, then start all over again. I hope the day never comes that I stop learning.

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