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Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Shopper researcher, usability expert, and eye tracking consultant
Industry
Advertising / Marketing / PR
About
I am a veteran user experience consultant with nearly 20 years of experience conducting shopper research studies. My services include: Usability testing: Traditional in-lab usability testing and online (i.e., remote) testing. Over the years, the frequency of my online usability studies has far surpassed my in-person usability studies. I very much enjoy the efficacy and flexibility of online testing, which enables me to efficiently coordinate usability studies around the world. Eye tracking studies: All of my eye tracking studies are conducted in person using either a screen-based eye tracker or wearable glasses. I use screen-based eye trackers to test websites and wearable glasses to t...
Contact Details

Presentations(1)Ìý

Using Eye Tracking to Enhance the Multi-Channel Shopping Experience
Using Eye Tracking to Enhance the Multi-Channel Shopping ExperienceUsing Eye Tracking to Enhance the Multi-Channel Shopping Experience
Using Eye Tracking to Enhance the Multi-Channel Shopping Experience
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