I graduated in physics at the Complutense University and I hold a master degree of International advertising at the Nebrija University. I started my career at IBM Spain, later joining Zeddigital, the digital unit of ZenithOptimedia Group, developing digital strategy for clients such as HP, Muchoviaje, ONO, Bancaja, etc.
In the creative area, I worked as a strategic planner at Razorfish/Wysiwyg for clients such as Openbank, Mercedes-Benz, Meliá Hotels International, Mimosin, Ron Ritual, etc.
I also teach at leading schools of creativity and communications (IED, Hoala, The Atomic Garden) and I'm a frequent speaker at universities and industry events (Inspirational festival, CEU, etc.).
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