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Only 26% of small businesses have invested any time or effort in marketing online. Yet nearly all consumers (97%) use the Internet to find businesses, products and services.

That means businesses with online marketing strategies are winning. Here’s the basic blueprint:

Step #1 - Get Out There and Get Found 
People need to hear about a business or product or see its name somewhere before they purchase. Online, this is accomplished when a business appears in the search engines, directories and social networks where prospective customers look for information. 

Step #2 - Engage With Prospects on Their Turf
Businesses are wise to think beyond their Web sites and reach out to prospect

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