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Bucharest, Romania Romania

Senior Brand Manager, Marketing services directorate

Finance / Banking / Insurance

Senior brand manager, with banking and financial expertise and international exposure, with excellent results in marketing for new product launch, brand positioning, cost effective marketing strategies. Key areas of expertise • Marketing strategy & planning: coordinated market research and marketing audit; identified macro and micro tendencies and successfully implemented them into the strategy; contributed to the development of the marketing strategy, as part of responsibilities as Brand Manager. • Communication strategy & implementation: Successfully created and implemented communication strategy. Integrated communication campaigns were recognized and awarded as best marketing ca...