I use content to send people your way and make them want to engage with your products and websites. I have a philosophy and a list of rules for content. The first is: the goal of all content is to prompt an action from a person. You won't believe what #8 is. My philosophy guides everything I do.
I rouse rabble with my LinkedIn articles. Because you won't do anything about anything if you're not triggered.
Thanks to the recession I got to be a unicorn, so I have some skills in social media, demand generation, account management and content marketing strategy, along with an understanding of SEO, SEM, HTML, BBD and MiB. Other stuff, too. Like I'm Google Analytics and AdWords certified and...