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Frame 1: CXO: LinkedIn is a serious platform. How to build goodwill with content on LinkedIn? Frame 2: TDF: To be seen as an authority in your domain/industry, you must have a strong industry overview. Consume news related to your industry regularly to be able to add value to any discussion on LinkedIn. Frame 3: TDF: Choose your niche carefully as that determines your community and potential customers. Bring a fresh approach and presentation to your knowledge to attract readers. Frame 4: TDF: Always use facts to strengthen your argument. Respond to any comments or private messages you receive to build a stronger network of endorsers of your content and product.Read less