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marketing research healthcare medical device medical technology medical imaging the marketech group marketing medtech quantitative qualitative research pharmaceutical marketech strategic consulting marketech group medical diagnostics healthcare it pricing opportunity analysis qualitative conjoint analysis radiology market research product concept testing pharmaceuticals custom market analysis medical diagnostic market modeling anchor-and-adjust cascading price go to market planning it price and preference sensitivity sales customer and product requirement declarative techniques van westendorp salesforce segmentation analysis brand positioning customer satisfaction and loyalty customer and product requirements europe sales team consulting market mix analysis pricing optimization concept testing infographic competitive intelligence post launch acceptance quantative effective qualitative interviews quantitative research private public partnerships brazil duverau bloc operatoire tmtg innovation innovative medicine healthcare artificial heart ³¾Ã©»å±ð³¦¾±²Ô±ð cardiac surgery the marketech gourp chirurgie cardiaque shu nantes medical operator room transplant cardiologue heart conviti cardiac implant business med heathcare busines model strategic consu technology assessment business plans concept planning marekting simpro demand modeling perceptual mapping price-to-value analysis market opportunity biotech medical sales representatives hospital executives cascading pricing health care pricing infographic custom market analysi s healthcarebrand positioning medical imaging confidence index mici ahra case study ³¾Ã©»å±ð³¦¾±²Ô±ð spatiale ³Ùé±ôé-鳦³ó´Ç²µ°ù²¹±è³ó¾±±ð robotisée médecin échographiste eric lefebvre ³Ùé±ôé-鳦³ó´Ç²µ°ù²¹±è³ó¾±±ð triads kol workshops dyads orid technique unmet needs desired outcomes in-depth interviews focus groups job to be done voice of customer segmentation positioning profit projection nested choice telemedecine adechotech arab health week esante melody expert imageur arabhealth telemedicine désertification médicale arab health robot medicine e-sante imagerie medicale echographie imagerie médicale tech transfer eu hmo clinical labs hospitals sus orthopedic dtc patients surgery advertising direct-to-consumers interview customers orthopaedic physicians messaging communication plan oncology product management prescriptions analysis sales plan key messaging market size max-diff sales force effectiveness customer perceptions customer experience customer satisfaction product features maxdiff étude de marché business model