Personal Information
Organization / Workplace
Sydney, Australia
Occupation
CEO & Founder
Industry
Technology / Software / Internet
Website
About
Theresa is an entrepreneur with a passion for gamification, mobile technology and education. Prior to her second startup Play2Lead, Theresa spent the last 20 years working at blue-chip corporations such as ThoughtWorks, Andersen and Vodafone leading teams in Sales and Marketing, Finance as well as management consulting engagements. Theresa launched the world’s first personalised storybook app in 2010 in the Apple Store, and then in March 2014, launched PointedQ – a web-based gamified & social audience interaction and rewards platform – to help brands increase their engagement with their customers and employees at events and online.