Personal Information
Organization / Workplace
Utrecht Area, Netherlands Netherlands
Occupation
Digital | Transformation | Marketing | Behavior | Data
Industry
Advertising / Marketing / PR
Website
http://www.greenorange.comAbout
Transforming marketing with digital DNA
The rules of marketing have changed. In a world where people have adopted technology faster than anyone could have imagined. Consumer behavior has also changed and will keep changing with highly digital engaged generations to come. Marketing is coming from a slow marathon pace with long term campaign planning, large sets of demographic segmentations and content for everybody. It has to transform into a fast sprint pace. The rules in marketing have changed.
1. Experimentation is a strategy. With opportunities everywhere you can not permit yourself to do the same thing twice. But measure it wisely.
2. Journey's. Do not "channel" your way to the cus...
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