I have 25 years of consulting and marketing experience. At the Bloom Group I use that to help professional services and other B2B firms become recognized as thought leaders on the issues they want to own in the marketplace. We help them establish an effective thought leadership strategy; develop exceptional content (by codifying field experience and conducting best-practice research); and place their content where their target customers will read it (e.g., Harvard Business Review, Forbes, Sloan Management Review and Financial Times).
In doing so, we help them become regarded as go-to firms and command a premium over their competitors.