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Organization / Workplace
Antwerp Area, Belgium Belgium
Occupation
Associate Professor at KU Leuven
Industry
Education
About
My RESEARCH focuses on food marketing, persuasion processes in children, subtle cue effects and word-of-mouth marketing. I TEACH on persuasion, marketing communication, advertising and research methods. I also provide management and employee WORKSHOPS on nudging and branding. [Contact me for further information] An overview with some conference presentations and other contributions related to my academic research and teaching:
Contact Details

Presentations(22)Ìý

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Nudging, a Belgian perspective
Nudging, a Belgian perspectiveNudging, a Belgian perspective
Nudging, a Belgian perspective
Ìý
Emac2015.typeface.smits etal
Emac2015.typeface.smits etalEmac2015.typeface.smits etal
Emac2015.typeface.smits etal
Ìý
Nudging.vl parl2016
Nudging.vl parl2016Nudging.vl parl2016
Nudging.vl parl2016
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Documents(1)Ìý

Infographic Research on Food Marketing Targeting Children (Smits et al)
Infographic Research on Food Marketing Targeting Children (Smits et al)Infographic Research on Food Marketing Targeting Children (Smits et al)
Infographic Research on Food Marketing Targeting Children (Smits et al)
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