Personal Information
Organization / Workplace
Brighton, MA United States
Occupation
Portfolio Transformation Strategy Lead, Senior Project Manager
Industry
Consumer Products
Website
About
Demonstrated track record in building long-term client relationships and strategic expertise in brand-building strategies, product launches, product line logic, retail packaging, merchandising and corporate brand marketing for consumer packaged goods, with special focus on clarifying complex brand architectures and new product line extensions into new markets.
A strategic-thinker with key strengths in identifying/translating customer insights into branding strategies, clarifying actionable insights for sales and marketing, defining success criteria for new product innovation and managing corporate brand communications/brand portfolios. Experience in developing national marketing and sal...
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