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I work on full-spectrum mobile performance media planning for apps of diverse categories: games, utility, e-commerce, etc. My specialties are conducting mobile industry and user research in global regions, analyzing market performance and advertising campaign performance for different genres. In addition, I produce market insight report and product marketing related documents and journals. 

Apart from strategic marketing, I have deep interest in consumer behavior and culture. I had academic degree on globalization and consumption culture. Life and working  experience in oversea, I earned valuable linguistic skill and business/market knowledge. 

My previous working fields covers Intellec...

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