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Greater New York City Area United States

Digital transformation executive: change management, customer-centric solutions and technology implementation

Advertising / Marketing / PR

We encounter digital touchpoints in our daily lives as consumers, employees and business leaders. Leading with technology solutions or jumping to implement a complex solution without experience design can leave gaping holes which will require rework or lead to cost over-runs. Alternatively, worse, they can leave your customer wondering "why couldn't they make this easier to use?" Things I have learned over the course of my career: * "Doing the right thing isn't always the right thing to do": the difference between an idealist and pragmatist. Doesn't mean you can not achieve tremendous transformation, just be smart how you go about it! * Digital transformation starts with the customer (...