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I refer to myself as a mystery hunter and a storyteller


By profession - i try and make sense of human behavior > so that brands and businesses  could use learnings to transact more meaningfully with the human universe

By passion - i chase stories > in remote corners of the universe. in things / beings / happenings


I am passionate about my profession and trying to be more professional about my passion

I am driven by - the idea of 'meaning'. i think everyone is searching for meaning in their lives, in some form or the other - religion, god, happiness, scientific quest....

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