I have a bachelor degree in Business Administration at the U. Complutense Madrid (1992) and in Marketing and Communications at ICADE (2000). I also have a Master in Business Administration from U. Europea de Madrid (1993).
I started my professional career in Publiespaña (1993 - 1998) in positions of responsibility in the Marketing and Sales. In 1998, I moved to the saleshouse RMB España (formerly Action IP) where I developed the work of Head of Marketing and Sales for TVG and ETB tv stations.
In 2001, I joined Ernst & Young as senior manager, to participate in the creation and the development of the consulting practice in Media and Advertising, managing projects in Antena 3 TV (Advertisin...