Company Overview
The company, which we will call "Bay Crawl Space," is a local business that specializes in crawl space repair and maintenance. The company has been in business for over 10 years and has a good reputation in the community.
Challenge
The company's website was not ranking well in search engine results pages (SERPs) for competitive keywords. As a result, the company was not getting as much traffic as it wanted, and it was not generating as many leads.
Solution
The company decided to hire an SEO agency to help it improve its website's ranking. The SEO agency conducted a comprehensive audit of the company's website and identified a number of areas that could be improved. The agency then implemented a number of SEO changes, including optimizing the website's content, improving its structure, and building backlinks to the website.
Results
As a result of the SEO changes, Bay Crawl Space's website saw a significant improvement in its ranking in SERPs. The company also started to see an increase in traffic and leads. In the first year after the SEO changes were implemented, Bay Crawl Space saw a 200% increase in website traffic and a 300% increase in leads.
Key Takeaways
Here are some of the key takeaways from this case study:
SEO can be a powerful tool for local businesses.
By investing in SEO, businesses can improve their website's ranking, generate more traffic, and attract more leads.
There are a number of factors that can affect a website's ranking in SERPs, including the quality of the content, the structure of the website, and the number of backlinks to the website.
An SEO agency can help businesses improve their website's ranking and generate more leads.
If you are a local business that is looking to improve your website's ranking and generate more leads, then you should consider investing in SEO.