Personal Information
Organization / Workplace
Braunschweig Area, Germany Germany
Occupation
Product Owner CarConfigurator at Volkswagen AG
Industry
Automotive
Website
http://www.volkswagen.dkAbout
Diplom Betriebswirt (FH) & BA Intl. Business (hons), with an international profile and a comprehensive understanding of the automotive value chain and digital.
Currently Scrum Product Owner of the Volkswagen IHDCC Car Configurator.
Expertise
Advertising campaign production, execution, effect measurement (ATL/BTL, owned, earned and bought media across all channels), New Media-, online- & Point-of-Sale-marketing. Agency steering, product management.
Special interests
Online / mobile marketing and development, user experience.
Specialties
Marketing campaign planning, production, execution. ATL/BTL. New Media. Owned/earned/bought media management.
Product management, working in interna...
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