Personal Information
Organization / Workplace
Shanghai City, China China
Occupation
凝溢 - Digital Marketing Leader, Protection Technologies Asia Pacific
Industry
Chemicals
Website
About
? 14 years' experience of strategy development and program management in Digital Marketing/e-Commerce/Integrated Marketing Communication;
? Believer and practitioner of Marketing Automation process and customer experience oriented marketing programs
? Fan of web technologies, sound knowledge in the Digital Marketing tactics: Web content management, SEO/SEM, Email Marketing, Social Media, Web Analytics, Ad Network , etc.
? Experience in digital tools: Web Content Management System (Adobe CQ, Interwoven Teamsite, Vignette); e-Commerce Platform (Digital River globalCommerce, 1688.com); Web Analytics tool (Omniture, Google Analytics, WebTrends); Salesforce.com CRM, Marketing Automation
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