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Raleigh-Durham, North Carolina Area, United States United States

Associate Director of Strategic Analytics at Pace Communications

Advertising / Marketing / PR

I’m a seasoned digital technologist, analyst, marketer, and strategist. An expert in business intelligence, technology integration, data management, marketing strategy, and digital transformation. As Digital Strategist at iCiDIGITAL, I collaborated with organizations to solve complex business challenges. Focused on getting more from their technology stack by integrating with the Adobe Marketing Cloud, Marketo, Eloqua, Google Analytics, Tealium, and Salesforce. Now, at Pace Communications, I support clients like Wells Fargo, Walmart, Choice Hotels, and S&P Global in leveraging data to better understand the impact content has on their customer experience and business outcomes. I’ve worn...