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Market analytics and insights specialist, helping organizations drive growth, efficiencies, and value delivery through consumer centricity efforts. Full marketing lifecycle experience, including:
- Positioning and portfolio decisions through concept and product testing
- Messaging and media optimization through creative and campaign assessment
- Targeted go-to-market efforts through segmentation, location intelligence, and predictive analytics 
- Point-of-sale effectiveness through customer and shopper insights
- Performance evaluation and competitor benchmarking through retail and brand tracking 

Roles as client advisor, solutions architect, team leader, and business developer. End-to-...

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