Strategic planner passionate about technology and innovation.
I always believe that serving people with creativity and innovation to make them feel something, instead of constantly interrupting them with a 30 sec, creates far more meaningful connections.
I enjoy not only developing and overseeing strategies through synthesizing consumer insights and monitoring brand health, but also inspiring creatives through briefing and on-going collaboration, accompanying them to work out the solution that is not only creative but also relevant and effective.
Born and raised in China, I have been studying and working in London, Paris and Shanghai. The cross-culture experiences allow me a unique p...