Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Founder of Buyer Personas in 2002. Buyer Persona I Buyer Insights Research I Market Insights Research I Keynote Speaker
Industry
Advertising / Marketing / PR
Website
About
In 2001, I took a chance. I asked - what if marketing and sales can benefit from the use of personas as had product and software design? That year, I pioneered the concept of buyer personas and a buyer research methodology designed to help us understand customers at a deeper level. Thanks to organizations who were early adopters, buyer personas are finding its' way into the mainstream of marketing and sales. Buyer research and buyer insights used to create buyer personas have enabled companies to make informed decisions on strategies to grow top line revenues and retain customers.
Human-Centered Marketing
We are seeing changes in the world of marketing and sales on an order of ma...
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