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Greater Minneapolis-St. Paul Area United States

President & Chief Strategy Officer at First The Trousers Then The Shoes Inc.

Consulting / Advisory

I am an award-winning marketing and brand strategy consultant with over 25 years of experience creating brand strategies and building brands around the world. Prior to launching First The Trousers Then The Shoes Inc. in 2014, I’ve held senior strategy roles at some of the top advertising agencies in the world including BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro in Europe and the US. I am the author of the award-winning and best-selling “Brand Positioning Workbook” and the “Brand Positioning Development Method Cards” as well as the “Aha!, The Ultimate Insight Generation Toolkit”, already used by tens of thousands of marketers and strategists around the world.