I have a passion for the transformative effect of digital technology, and an itch for strategic thinking that builds real solutions. I take insights about peoples’ behaviours, aspirations, and lives and, within a collaborative team, identify strategic opportunities to make better product/service/brand experiences.
I help startups grow. To develop their online brands, refine their service offering and growth faster.
Focus areas
• Research: Qual, Quant, CX, UX, usability, competitors, trends etc.
•ÌýInsights: Generating consumer and behavioural insights
•ÌýPropositions: Define and develop a service vision and proposition
• Collaboration: workshop facilitation and 'design thinking' approach...