SUMMARY:
Seven years of international experience in Market Research, Project Management and Communication.
Specialties
* Market research ad hoc projects - design, analysis and strategy
* On line research and on line community management (forum, surveys, etc.)
* AD sales market research
* Qualitative research techniques and analysis – Copy and concept tests; TBS Studies; Brand Equities; Exploratory Studies; Semiotic analysis, Creative labs)
* Communication creative development
Main International Brands I have worked for:
Discovery Communications, PepsiCo., Johnson & Johnson, Al Jazeera, Bulgari, Philip Morris, Unilever, Danone, Nestlè, Microsoft, Napapjri, Roche International, Pfizer,