For all my life I've been fascinated by business and organisations. Gradually, I found that it's the soft side of business that truly makes a beautiful business. Profits, market positions, and strategic plans all matter tremendously, but what fascinates me even more is how people determine whether a business prospers or not. How do you unleash the creative potential of employees? What motivates people to go the extra mile and take ownership of the organisation and it's well-being? Having studied many, many businesses from all kinds of angles, I yearn to share my knowledge and build new and unique insights that help build beautiful businesses.