Areas of Expertise:
Digital Business Growth. Building brand on digital platform, strategizing to achieve 100% MoM growth on transactions from website & app by exploiting all the available channels ex: SEO, SEM, SMM, Brand building on Facebook, Instagram, Pinterest, G+ & GMB. Expert in using digital measurement tools like Google Analytics, GTM, Localytics & Appsalar to analyze & draw insights from digital marketing campaigns. Building retention & re-engagement strategy for acquired customers to increase LTV.
Proficient in SQL, Base SAS, MS Excel, Statistical modelling and SAS macro programming
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