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Pat Walsche, GSMA's Director of Privacy, talk at Mobile Mondays Brussels on world-wide privacy recommendations. Major take-aways: privacy done right & building trust is a business opportunity. * Privacy is a place to be alone, without fear of observation. * Users do care: 92% is concerned about their personal data, 81% is doing efforts to safeguard their data, and 76% is selected whom they share data with. * There's a patchwork of data laws, and (luckily) many local privacy guidelines initiatives are started, however, there is hardly any coordination world-wide. * The cookie laws have actually undermined privacy, as they got people used to saying "Yes", regardless if the degree of 'invasiveness' of data being collected * There's also definitely issues on OS level. * Privacy (done right) is a huge business opportunity. * All stakeholders in the mobile ecosystem have the responsibility to help build trust. Stop scaring customers away. Read less