Strategy Director passionate about developing solutions across the entire communications range. Over 10 years experience in integrated agencies on big corporate clients. Rigorous clarity on the measures of success, uncovering real problems. Leads strategy teams matching insights with truths. Inspiring creative thinking across many effective, award winning campaigns. Highly skilled developing digital strategy - simple constructs to navigate complexity. Expert PR, experiential, activation strategist, targeting and harnessing effects of earned media. Collaborative, highly skilled facilitator. Engages clients to identify the role of creativity in unlocking business growth.