Personal Information
Organization / Workplace
United Arab Emirates United Arab Emirates
Occupation
Group CMI Near & Middle East at Bel
Industry
Consumer Products
About
Consumer Insights, Market Research professional with 16+ years experience in influencing marketing strategy, growing and launching winning brands and identifying and assessing innovation. Work experience spans local, regional and global roles leveraging superior consumer insights and markets understanding.
I helped in crafting winning strategies for new brand launches and category development for existing brands and in shaping category planning and leading the insights development for multiple categories in FMCG & Healthcare OTC. My core strength lies in delivering actionable results in category development, communications & identifying breakthrough innovation. I also have vast experienc...
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