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Mumbai Area, India, Karnataka India

Marketing and Branding Professional

Advertising / Marketing / PR

I have worked in a variety of disciplines in communication such as mass media advertising, direct marketing, digital & new media, brand consulting, account planning and now in communication planning. I have gathered valuable experience across disciplines including TV, Print, Radio, Activation and Digital media. My experience over time has equipped me to handle a marketing campaign not just from the creative point of view ( consumer insights, briefing, segmentation, brand audit, creative process) but also from the marketing point of view ( media buying, media channel analysis, media mix, measurement metrics, campaign analytics, ROI, etc). A keen observer of popular culture, I keep abrea...